Legacy Leadership book
25 x 50 x 100

Client: Oliver Perkins
Project: Book design
Services: Creative Direction, Art Direction, Graphic Design, DTP, Photography Direction & Management, Photo Curation & Editing, Typography & Paper Selection, Print Production Management
Team:
Creative direction, Design & DTP: VISUALWISE
Photography: Adrian Luican
Print Production: Atelier Fabrik

A fingerprint for the mark each leader leaves behind.
And in shaping this book, we left our own — through wise branding.

Some projects aren’t built overnight. Legacy 25 50 100 took shape over the course of almost a year — an intense journey of creation, coordination, and meticulous attention to every detail.

Visualwise delivered the entire project end-to-end: concept, creative & art direction, graphic design, DTP, managing and coordinating all 50 contributors, creative direction for photography, project management, and the creative supervision of production — all carried out with care, patience, and, above all, a great deal of heart, so that every element could find its natural place in this book. The photography is signed by Adrian Luican, and the impeccable print was produced by Nicoleta Radu — Fabrik.

It was a large-scale project, profoundly human, and built with deep respect for each of the voices featured in the book.

We are honored to have shaped the visual narrative of this project and grateful to Oliver Perkins for the trust he placed in us throughout the process. And we are delighted to see how warmly the book has been received.

Legacy Leadership – Book Design & Creative Direction

Legacy Leadership by Oliver Perkins is a landmark project that Visualwise was privileged to bring to life over the course of one full year of creative collaboration. The project demanded a highly detailed, end-to-end design process to ensure that every aspect of the book reflected Oliver Perkins’ vision for a definitive guide to leadership and legacy.

Visualwise’s scope of work included:

• Creative & Art Direction – shaping the overall concept, mood, and visual storytelling of the book

• Graphic Design & DTP – designing layouts that balance readability, aesthetics, and functional flow

• Photography Visual Direction & Management – coordinating a complex photoshoot involving 51 people, carefully curating each shot to achieve a cohesive narrative

• Black-and-White Image Editing – meticulous preparation of images for print, a process requiring precision to maintain depth, contrast, and tonal quality

• Typography & Paper Selection – managing typographic hierarchies, font choices, and selecting paper that would best complement the printing of black-and-white photography

• Finishing Touches – overseeing printing, binding, and final production to ensure a polished, high-quality final volume

This project was particularly challenging due to the scale of the photography shoot and the technical complexity of preparing a high-end printed book with over 50 contributors, but Visualwise’s careful planning, management, and attention to detail ensured a seamless result.

The final volume of Legacy Leadership is a visually stunning, thoughtfully crafted book that combines elegant design, compelling photography, and precise production—a project that sets a new benchmark in the presentation of leadership literature.