l'Aurora Vero
Art jewellery

Client: l'Aurora Vero
Services: Branding, Brand strategy, Brand design, Web design and Ecommerce development, Brand communication, Art direction, Marketing Campains, Photoshooting
Industry: Jewellery, Art

Timeless Jewellery
Inspired by art and nature

L'Aurora Vero is my personal creative universe — a space where design steps aside and art becomes wearable. When I’m not shaping brands or building digital systems, I work with form, material, and intuition to create contemporary art jewellery that speaks quietly, but deeply.

Each Aurora Vero piece is conceived as an object of meaning, not an accessory. The collections explore contrasts: strength and fragility, structure and fluidity, presence and absence. Feminine, but never fragile. Poetic, yet precise. Timeless, yet unmistakably contemporary.

From the very beginning, Aurora Vero was designed as a complete artistic system. I developed the project end-to-end, shaping not only the objects themselves, but the entire world around them.

My work for l'Aurora Vero includes:

• Brand Strategy & Positioning – defining a clear artistic direction rooted in authenticity, femininity, and contemporary expression

• Branding & Visual Identity – creating a refined, minimal identity that allows the jewellery to remain the protagonist

• Collection Identities – designing a distinct visual language for each collection, while maintaining a cohesive brand DNA

• Website Design & Development – a digital space that mirrors the tactile, intimate nature of the pieces

• Packaging Design – objects within objects, designed to extend the experience beyond the jewellery itself

• Posters & Visual Campaigns – visual storytelling that frames each collection as an artistic chapter

• Social Media Imagery – curated visuals that balance restraint, emotion, and clarity

L'Aurora Vero exists at the intersection of art, design, and ritual. Each piece is created slowly, intentionally, and with respect for form and meaning. It is jewellery meant to be felt, not explained — worn as a personal statement, not a trend.

This project is a reminder that design can be silent, that objects can carry memory, and that femininity can be both delicate and powerful at the same time.