Unicirc & Variete
Client: UNICIRC CULTURAL ASSOCIATION
Industry: Events / Culture
Services: Brand Strategy · Branding · Graphic Design · Identity · Illustration
Project: Cultural branding
CONTEXT: Romanians are big entertainment consumers being attracted by all kind of events from concerts to cinema, theatre and live shows.
CHALLENGE: The Association supports and encourage artists by organizing regular shows. By collecting the fees from all the circuses around the country, the association reinvest in creating high quality shows that circus lovers will have the opportunity to attend. The purpose of the association is to turn Bucharest into a dynamic space by bringing children and parents the chance to watch performances produced by true artists. From tigers to trapeze their shows are visually impressive and delight adults and children. There is dancing and singing, magic and entertainment, everything designed for a spectacular night!There are so many choices in Bucharest when it comes to events and Unicirc Association felt the need for differentiation.
SOLUTION: The brand’s main target audiences are both children and parents. The logo in the shape of the moon surrounded by stars in an elegant manner brings magic to the identity. The artist is also metaphorically present in the logo trough the silhouette placed discreetly inside the moon. The brand identity was enthusiastically received by children, parents and artists alike, who instantly identified with it.