Rouda Law
David Rouda versus Goliath
Client: David Rouda
Services: Personal Branding, Branding, Verbal Identity, Visual Identity, Graphic Design, Web Design & Development
Proiect: banding & website
Rouda Law – Personal Branding & Identity Design
Rouda Law is the law firm of California-based attorney David Rouda.
The challenge of this project was to create a visual identity that reflects the multiple facets of David Rouda as a lawyer and his spirit as a fighter for justice, while presenting it in a modern and professional manner.
We developed a logo that symbolizes the power of words spoken by a strong, committed attorney. The visual identity deliberately avoids clichés, expressing seriousness and authority through design. The logo is a monogram derived from the name “Rouda”, with its base formed from a fountain pen nib, positioned like a sword ready for action—capturing both precision and strength.
Visualwise built a comprehensive personal brand system that communicates credibility, professionalism, and approachability across all touchpoints, including:
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Verbal identity (tone of voice, messaging)
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Visual identity (logo, typography, color palette)
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Graphic design (business collateral, digital assets)
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Web design & development (responsive, modern website)
The final result is a cohesive, modern brand that reinforces David Rouda’s authority and professionalism while emphasizing his dedication to justice and client advocacy.
Client: David Rouda – Rouda Law
Services: Personal Branding, Branding, Verbal Identity, Visual Identity, Graphic Design, Web Design & Development
RO: The Rouda Law este biroul avocatului din California, David Rouda.
Provocarea acestui proiect a constat în a realiza o identitate vizuală care să exprime multiplele valențe ale avocatului David Rouda și spiritul de luptător pentru dreptate, într-o manieră modernă. Am realizat un logo care simbolizează forța pe care o pot avea cuvintele rostite de un avocat puternic și implicat. Identitatea vizuală sfidează toate clișeele și se exprimă cu seriozitate. Logo-ul este reprezentat de o monogramă, de la numele Rouda, baza lui fiind formată dintr-o peniță de stilou, poziționată asemeni unei săbii pregătită de luptă.
