BETWEEN YOU AND ME
Client: Goethe Institut
Services: Art Direction · Graphic Design · Identity · Illustration
Project: Contest design
CONTEXT: The Goethe-Institut is the Federal Republic of Germany’s cultural institute, active worldwide. They promote the study of German abroad and encourage international cultural exchange. The Goethe-Institut fosters knowledge about Germany by providing information on German culture, society and politics. This includes the exchange of films, music, theatre, and literature.
CHALLENGE: To create a series of illustrations for a creative writing contest organized by Goethe Institute. The core idea was to illustrate the competition title ''Between you and me'' using their corporate colors.
SOLUTION: We designed three postcards, for more than just correspondence, to promote the event. And we printed out a limited edition A6 sized colorful postcards.