CULTURAL MAPPING - 0_czech centre framed poster.jpg
CULTURAL MAPPING - 1_czech centre illustration.jpg
CULTURAL MAPPING - 3_czech centre web.jpg
CULTURAL MAPPING - 4_czech centre programe 1.jpg
CULTURAL MAPPING - 5_czech centre programe 2.jpg
CULTURAL MAPPING - 6_czech centre programe 3.jpg
CULTURAL MAPPING - 7_czech centre programe 4.jpg
CULTURAL MAPPING - 8_czech centre programe 5.jpg
CULTURAL MAPPING - a_czech centre agenda 2.jpg
CULTURAL MAPPING - b_czech centre agenda 2.jpg
CULTURAL MAPPING - c_czech centre agenda 3.jpg
CULTURAL MAPPING - e_czech centre agenda 4.jpg
CULTURAL MAPPING - f_czech centre agenda 6.jpg
CULTURAL MAPPING - g_czech centre agenda 6.jpg
CULTURAL MAPPING - h_czech centre all programs 1.jpg
CULTURAL MAPPING - i_czech centre agenda 3.jpg
CULTURAL MAPPING - j1_czech centre program detail.jpg
CULTURAL MAPPING - j_czech centre all programs 2.jpg
CULTURAL MAPPING - k_czech centre all programs 4.jpg
CULTURAL MAPPING - l_czech centre tote bag.jpg
CULTURAL MAPPING - m_czech centre czechit.jpg
CULTURAL MAPPING - n0_czech centre culture mapping 2011.jpg
CULTURAL MAPPING - n_czech centre christmas card.jpg

Client: Czech Centre
Industry: Events / Culture
Services: Art Direction · Branding · Graphic Design · Identity · Illustration

Project: Visual identity for a cultural centre

CONTEXT: The Czech Center is a non-profit cultural arts organization, with no political or religious affiliation. The Center is based in Bucharest and was created to celebrate, share and promote the rich cultural abundance of Czech republic and their history. The goal of the Center is to continue to offer cultural events, resulting in a blend of harmonious experiences for people of all ethnicities interested in the culture. The Czech Centre is also known as the most friendly and active cultural centre in Romania.

CHALLENGE: Visual identity for the Czech Centre in Bucharest in 2011. The visuals are meant to be use both for web as well as for print. The project includes brochures, indoor and outdoor posters, flyers, web design for the Czech Centre's blog, tote bags, roll-ups, agendas made from recycled prints, programs, stickers, and postcards.

SOLUTION: Based on the slogan and concept ''czech it!'' we designed the identity of the cultural centre. The identity is inspired by a map and each street will take you to an event. The style is a lucid one inviting you to follow the lines and play with it.