IMUNA
organic juice

Client: Imuna
Project: Branding, Naming & Packaging
Services: Naming, Branding, Visual Identity, Graphic Design, Packaging Design

Imuna – Branding, Naming & Packaging Design

Imuna is a health‑oriented product brand focused on supporting wellbeing through thoughtfully developed formulas and approachable design. For this project, Visualwise was tasked with building the brand from the ground up, delivering a comprehensive identity system that expresses trust, clarity, and a sense of care.

The scope of our work included:

• Brand Strategy & Naming — We developed the brand name Imuna, a strong and memorable choice rooted in the concept of immunity and holistic wellbeing. The name embodies the brand’s mission: to support health with transparency and confidence.

• Brand Identity & Visual System — We designed a visual language that balances scientific credibility with friendly accessibility. The identity system uses clear forms, harmonious typography, and a calming color palette to communicate both professionalism and approachability.

• Graphic Design — Visual elements were created to reinforce the brand’s voice across all touchpoints, including digital and print applications.

• Packaging Design — We crafted product packaging that is not only visually distinct but also functional and informative. The design system ensures that products communicate their benefits clearly on‑shelf, while reflecting the brand’s commitment to quality and wellbeing.

The resulting brand experience positions Imuna as a trustworthy and modern health brand that resonates with consumers seeking supportive, transparent, and uplifting wellness solutions.