Client: Czech centre
Industry: Events / Culture
Services: Art Direction · Graphic Design · Identity · Illustration
Project: Event design
CONTEXT: Dvořák Remastered AD 170 (open call for remixes and contest). On the occasion of the 170th anniversary of the birth of the Czech composer Antonín Dvořák, the Czech Centre proposed a new project for the month of December. Creativity, contest and party.
CHALLENGE: Over 30 Romanian musicians responded to an open call announced by the Czech Centre in December 2011, to remix any of the composer’s work – in any genre, any style. The remixes, which soon became popular online, were launched also as a double CD divided into “Rhytm” side and “Sound” side, on a Romanian independent music label. The event had to be differentiated from other similar events taking place in Bucharest at that time.
SOLUTION: Visual identity inspired by electronic elements as well as the map of the Univers. Main graphic motif it was the composer itself portrait. The geometry of the triangles intermingled with the sky and the background, forming a tonic image. The colours of the event were an electric pink and blue and black. This combination of colours evoked the mood for the atmosphere of contemporary electronic concerts. We created a double CD divided into “Rhytm” side and “Sound” side with the same graphic elements.