Client: Doru Serban
Services: Branding · Graphic Design · Identity
Project: Personal branding
CONTEXT: Branding a chef fits well in today’s celebrity-chef culture where chefs enjoy much influence and fame. Diners look for chefs with culinary philosophies that closely match their attitudes about food or those who have compelling personal style. Destination restaurants and big-name chefs draw customers in unprecedented numbers due to chef-authored cookbooks, signature culinary styles and popular cooking shows. Restaurant competition has become intense, and customers support local foods and restaurants that showcase the culinary masterpieces of accomplished chefs.
CHALLENGE: Chefs with name recognition generate attention and more interviews and feature stories in local media. Customers are attracted to celebrity chefs and willing to visit a restaurant to try the cuisine. Doru Serban is a highly talented chef who has gained popularity trough various local TV shows. He asked us to build a strong identity that will help him become famous. He is now one of the most well known Romanian chefs.
SOLUTION: Each chef is unique and using Doru's own distinctive style we created a brand called Gourmanderie. The identity is all about flavor and style. We created an elegant identity to match chef Doru personality.