Client: Active Family Centre
Services: Brand Strategy · Graphic Design · Web Design · Web Development
Project: Website rebranding
CONTEXT: A lot of women in Romania are still afraid of delivering naturally. Many still choose to have a C-section as their first choice for delivery, even when it is not needed. Active Family Center was founded because they felt there was a pressing need to change people’s perspective on giving birth as something to fear – and especially out of a desire to help future parents, expecting mothers, and their children to avoid fear and feel as actors – instead of spectators – in a truly unique and miraculous event.
CHALLENGE: To create a modern and easy to use new website, that will help women to restore trust in their maternal instincts and in the strength nature has put in each and every one of them.
SOLUTION: Active Family Center is a center of excellence in pre – and postnatal counseling, providing services for future parents both in the preparation period up to birth and the following months. The old website had a lot of problems starting from elementary image ones to UX and UI disfunctions. We designed a friendly, feminine, easy to use new website where we restructured all the content from the old website. Now, the new parents cand navigate really easily to find all the services they need from birth preparation modules and newborn care to gymnastics and massage for expecting mothers, new mothers, and babies.