Industry: Marketing research
Services: Productivity Web App · Web Development
Project: Website branding
Brand strategy, identity & web design: TalkWise;
Web development: Dragos Opris & Visualwise
CONTEXT: CinemaScore® is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts based on the data. CinemaScore® is the industry leader in measuring movie appeal among theatre audiences. Since 1978, CinemaScore has been polling moviegoers at major movie releases on opening night to collect demographic information and calculate a distinctive CinemaScore grade.