Brasov Rebranding

The new visual identity for the city of Brasov shows its well known historical image as well as its innovative character which can be used for city marketing activities. The visual identity unites traditional elements with newly designed elements and reveals both historical and modern spirit of Brasov.

The identity crisis felt by the cities of Romania is also felt on a visual level. The lack of consistent and coherent visual communication programmes is more than obvious. In this context, the attempt to represent such a vast concept (the city's identity) is more actual than ever.

The actual logo was inspired from an old emblem of the city, redesigned yet easily recognizible. One of the ambitions of this project was to redesign an appropriate symbol with strong meanings, a modern symbol based on tradition history and culture.
Brasov Rebranding - a_brasov illustration.jpg
Brasov Rebranding - brasov illustrations 2.jpg
Brasov Rebranding - c_brasov first identity and the new identity.jpg
Brasov Rebranding - d_brasov logo elements.jpg
Brasov Rebranding - e_brasov colors.jpg
Brasov Rebranding - f_brasov dimensions.jpg
Brasov Rebranding - g_brasov image style.jpg
Brasov Rebranding - h_brasov ornaments and textures.jpg
Brasov Rebranding - i_brasov pictograms 2.jpg
Brasov Rebranding - j_brasov pictograms.jpg
Brasov Rebranding - k_brasov illustrations.jpg
Brasov Rebranding - l_brasov street.jpg
Brasov Rebranding - m_brasov print 9.jpg
Brasov Rebranding - n_brasov print 6.jpg
Brasov Rebranding - o_brasov print 7.jpg
Brasov Rebranding - p_brasov print 8.jpg
Brasov Rebranding - q_brasov print 1.jpg
Brasov Rebranding - r_brasov print 3.jpg
Brasov Rebranding - s_brasov print 10.jpg
Brasov Rebranding - t_brasov print 5.jpg
Brasov Rebranding - u_brasov print 4.jpg
Brasov Rebranding - v_brasov print 2.jpg


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