Industry: Professional Business Services
Services: Graphic Design · Identity · Illustration
Project: Event design
Team: Slogan and concept: Eventcube; Identity design: Visualwise
CONTEXT: SAP is a German multinational software corporation that makes enterprise software to manage business operations and customer relations. The company has over 293,500 customers in 190 countries. SAP has two annual conferences: SAPPHIRE and SAP Tech Ed. SAPPHIRE is SAP's customer-facing event. It is generally where SAP announces major product changes and strategic direction.
CHALLENGE: I was asked by Eventcube team to create a visual identity for SAP annual conference based on the concept ''SAP has all the knowledge''.
SOLUTION: The design represents the DNA structure that suggests the attributes of information as a knowledge metaphor.