CZECH FILM HUNTING


Client: Czech Centre
Industry: Events / Culture
Services: Art Direction · Graphic Design · Identity · Illustration


Project: Event design
Team: Design: Visualwise · Photos: Ionut Dobre, George Lupulescu, Petra Dobruska


CONTEXT: Czech Film Hunting is a unique festival that happens where you don`t expect it. The movies, already out of the ordinary, also go out of cinemas and wander around the city, hiding in parks, factories and even castles. While looking for them, you will also find forgotten place we walk by everyday without noticing. Films? All Czech. Each in its own way, an eye candy and a riddle. Chosen to fit to the space. Some are classical. Others are experimental.


CHALLENGE: To create a design that would relate with the movies and especially with the unexpected locations.


SOLUTION: The visual identity design was inspired by the general partner of the Czech Centre colors. The identity is based around five shapes which can rearrange themselves to form more illustrations which tells the story of the event. The posters, banners and rollups were posted all over the city Bucharest before and during the event.



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