Client: Czech Centre
Industry: Events / Culture
Services: Art Direction · Graphic Design · Identity · Illustration
Project: Event design
CONTEXT: SOUNDCZECH is a festival of contemporary Czech music. The Festival is a young initiative in Bucharest’s cultural life, whose aim is that of bringing well rated Czech artists performing on the same stage.
CHALLENGE: The artists who perform at this festival are among the best appreciated contemporary musicians in the Czech Republic. The brief was to maintain a similar graphical style for each edition by using similar components that are forming the identity, that will contribute to increasing the festival’s visibility.
SOLUTION: The visual concept includes the figurative representation of a bird with obvious allusions to music. For the the 1-st edition of the festival, the visual identity design was inspired by the general partner of the Czech Centres colors and by the traditional Czech bird, Eurasian Hoopoe, a bird that makes a specific sound. Music sang in non-existing languages, electronic music with clarinets, progressive jazz, electrofolk with Nordic inspiration, ethno music on violoncellos. These are just some of the characteristics of the bands that performed during the first edition of the festival that served as inspiration for the visual identity.