Client: One World Romania
Industry: Education / Culture
Services: Art direction · Graphic Design · Identity
Project: Design for a festival
CONTEXT: One World Romania is a a Human Rights International Documentary Film Festival - the first festival of its kind in Romania and one that offers an unique platform for debating the films at the film's location, together with various guests, raging from directors or other members from the film's crew, activists, journalists, researchers, professors, etc.
CHALLENGE: The festival aims to present as many relevant themes as possible, through quality films, to reach as many young people as possible and therefore to help create an active community, willing to know and to get involved into solving problems that others face, under the motto: CHOOSE TO CARE!
SOLUTION: We designed the visual identity for the third edition of the festival in a semi-abstract style with minimal forms and vivid colors. The demands of creating a strong visual identity came from the festival’s name itself. The concept was to use the pictograms to represent all the people, good, evil or indifferent in order to express the concept: "Choose to care!". The pictograms were made to fit on a grid that was then applied to several media including web, trailers, magazine ads, printed posters, banners, tickets, brochures, badges, bags and t-shirts.